Moët Hennessy USA

2013 Distributor Conference

Celebrating the Power of the Portfolio.

How do you take thirteen of the world's most valuable luxury beverage brands and make them look even more irresistible to a critically important partner audience? That was the challenge given to us by Moët Hennessy USA for their 2013 Distributors Conference. The event is the company's annual opportunity to meet with and inspire the distributors they depend on so heavily for marketing, promotions, and sales. Our team developed a two-tiered experience for the brands, including Moët & Chandon, Veuve Clicquot, Dom Perignon, Krug, Chandon and Estates & Wines and spirit brands Belvedere Vodka, Grand Marnier, Glenmorangie, Ardbeg, 10 Cane Rum, and Hennessy. We designed a system of elegant, customizable display units for the brands to showcase their upcoming campaigns and sales tools, which were carefully positioned in the lobby of the conference’s Manhattan venue. This was combined with two days of strategy and marketing presentations delivered in the auditorium on a synchronized, panoramic, two-part 50’x20’ digital canvas. The result was two days of vivid, impactful presentations with networking breaks surrounded by impeccably designed displays – creating the ultimate immersive experience for distributors who left the event with undeniably positive and inspired impressions of Moët Hennessy USA and its marketing and strategic plans for the U.S. market in 2014.
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