Annual Meeting of Shareholders

Celebrating the shareholders who help make the Starbucks story great.

Each year, Starbucks celebrates the shareholders who support the company by hosting its Annual Meeting of Shareholders at McCaw Hall, a 2,900-seat venue located at Seattle Center. Touch has partnered with Starbucks to continually shape this event – the company’s largest customer-facing event – for over 14 years.

At the meeting, CEO Howard Schultz and his executive team provide a detailed look back at the previous year, examining everything from product performance and supply chain improvements, to details as specific as changes to the music played in stores. Shareholders also value the opportunity to gain insights into the strategy and tactics for growth in the upcoming year. And they have been frequently surprised by live performances and speeches from headlining artists such as Jennifer Hudson, Common, John Legend, Sheryl Crow, the Canadian Tenors, and Martha Wainwright.

Touch manages all aspects of the production of the annual meeting, including media design and production, presentation consulting and design, staging design, environmental and production design, entertainment production, logistics, audience experience integration (from approach to venue through post-show departure), as well as project management, budgeting, and reconciliation.
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