E3 2012 Media Briefing

Produce a press briefing as exciting and immersive as our games.

The request from global video game giant, Ubisoft, was simple. While their games had been winning awards and setting new standards in the industry, their E3 media briefing needed help becoming the best possible reflection of their position in the marketplace. Our team developed a creative and brand-driven approach for the 75-minute briefing that was newly hosted by celebrity actress and avid gamer, Aisha Tyler, who was subsequently lauded by VentureBeat as “Ubisoft’s Meme Machine.” Also included in the event was a performance introducing Just Dance 4 by rapper, Flo Rida, a high-octane collection of game trailers, a live E-Sport tournament, and an inspired reveal of Ubisoft’s newest title, Watch Dogs. The show won Best Press Conference of E3 2012 by Gametrailers, Kotaku and a host of others, and has been celebrated as one of the best press conferences the company has ever hosted.
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