Diageo
Golden Bar Awards
Extraordinary executive storytelling.
Each year, Diageo Beer Company (DBC) distributors and employees come together to align on strategy, immerse themselves in brand marketing plans and tools, gain insight into the year ahead, and celebrate outstanding distributors that supported the company over the past year.
Diageo is a leader in the premium beverage industry, with more than 200 brands and 30,000 employees worldwide and within it, Diageo Beer Company (DBC) supports consumers needs within the ready-to-drink, convenience and beer categories. DBC’s annual Golden Bar Awards and Sales Meeting plays a pivotal role both in celebrating the achievements of their distributor partners and in creating a critical moment for Diageo executives to convey actionable, strategic messaging and confidence in their product innovation and category leadership to empower distributor sales teams for the year ahead.
Touch has partnered with DBC for the past three years to create a tailored end-to-end solution for the event that provides maximum impact. From conceptual design and building a unified leadership story to content development and onsite executive support to event logistics and execution, our team builds a comprehensive plan to ensure each element is impeccably produced and that creates a lasting impression for attendees.
We are thrilled to work with senior leaders on both presentation content development and delivery to engage and inspire their audiences. Every presenter unique; every delivery authentic.
Raising a toast
To the clients and partners who make producing event experiences memorable and fun — cheers!
Interdisciplinary Services Included:
