United Way of King County

Fundraising Events

 

CONTEXT
The United Way of King County is a beloved organization in the Seattle community with a robust roster of longstanding events. To be successful, the organization produces large-scale fundraising events, and communicates regularly with the community about their progress, and has needed a strategy, design, and production partner to meet their ongoing marketing needs.

 

 

OUR APPROACH
In 2011 Touch worked with United Way to host An Evening with Bill Gates, created to engage emerging local tech leaders in philanthropy. We helped create a warm atmosphere that fostered real conversation around the importance of giving back.

From there, we’ve partnered with United Way every year to produce multiple iterations of the All-Star Softball Classic, a summer baseball game played at the Mariners’ Safeco Field with local names such as Macklemore and Seahawk Bobby Wagner participating to raise money for at-risk youth, as well as many Annual Breakfasts, which are also held right at Safeco, right on the field.

For all of these events, Touch designed and produced all creative elements, managed AVL needs and the full production—as well as provided assistance with speech writing and speaker coaching. Our longstanding partnership with United Way gives us a deep understanding of their operations and their needs, which results in each event building on their overall communications and outreach strategy, continually spotlighting them as a leader in Seattle’s philanthropy community.

 

 

ROLE / Strategy, Communications, Experiential, Design, Video & Motion Graphics, Live Events