Microsoft

Modern Work

Cultural shifts and technological advancements are changing how we work at lightning speed, and Microsoft's Modern Work products support real people navigating today's workforce through that evolution. But to be successful, the Modern Work team needed help producing stories that would resonate with their most important audiences. Touch has a nearly 30-year history of working with Microsoft products and teams – experience that helped us thoughtfully shape and fine-tune how executives such as Jared Spataro could present their innovative thinking and tools to the world.

Since 2020, Modern Work has shown up across different channels, events, and communications in the Microsoft ecosystem, and they partnered with Touch to produce a range of video deliverables for all of these audiences. From early explorations that showed Jared leveraging Microsoft tools to support his own work-from-home era during the pandemic, to spreading the word about the future of AI and Flexible Work with the AI at Work video series, Touch has helped Modern Work address both social changes and economic challenges while reflecting the compelling and authentic ways Microsoft supports workplace connection and communication.