Microsoft

Azure Brand Sizzle

Microsoft Azure unveiled an updated graphic look and messaging to match their expanded suite of capabilities, and they tapped Touch to create a video to garner excitement for the rebrand and showcase their new customer promises.

Touch worked hand in hand with the Azure Communications team to craft a script to ensure consistency in language across all messaging platforms. Putting the customer benefits front and center, we touted the new brand pillars, teased the colorful new brand look, and positioned Azure as a trusted and innovative technology partner. The video debuted at Ignite 2023, as part of the closing keynote from Azure CTO and Technical Fellow, Mark Russinovich