Project Highlight: Starbucks Investor Day 2022

In September of 2022, Starbucks gathered investors, analysts, and the media at their Seattle headquarters to discuss everything from technical innovations and accelerated long-term growth plans, to leadership changes and how they plan to improve partner and customer experiences. In the context of overwhelming social and political pressure surrounding labor and unionization, and as their first in-person Investor Day since the pandemic, the stakes were high. But the agenda didn’t shy away from addressing the many hot-button topics that were top of mind for attendees. Between the level of transparency, quality of content, and overall production value, the street was left feeling excited about the company’s trajectory.

Touch was engaged to support the event from beginning to end. Our involvement spanned disciplines, moving from strategic pre-planning collaboration and curation of programmatic format, content, agenda, and attendee communications, to emphasizing company values and brand identity through thoughtful presentation design, data analytics and information design techniques. Our team managed video production, collaborating with Starbucks to leverage customer and partner narratives and user generated content to showcase brand love. We managed load-in and strike, vendors and crew, tables-reads and rehearsals, technical documentation and the flawless onsite production of Investor Day.

We believe that the best way for companies to communicate with investors and analysts is to help them understand the brand, the business, and the people who are responsible for its success; leveraging real, honest examples of how consumers and partners interact with the brand along the way.

Touch has been collaborating with the Starbucks executive team and other departments for nearly three decades. We’ve evolved alongside the company, helping to grow and nurture the Starbucks story with large-scale events, content, and video for internal and external audiences alike. The depth and breadth of collective brand knowledge our team has achieved over our tenure is priceless, and each year we build on that foundation of trust and understanding to support new projects and new strategies as the company continues to serve millions of people in communities around the world every day.

This event was recognized as IR Magazine’s Best Investor Event (Large Cap) in March of 2023, and we couldn't be more proud. Our collaborative approach to Investor Days (and all events) is successful because we’re not just a production company, we’re an integrated creative communications company. With us, it’s a one-stop shop.