CONTEXT
Every year since Starbucks went public in 1992, the company has invited its shareholders to Seattle to hear directly from the company’s executive leadership team about the performance of the business over the past year and future business strategy that will keep profits up, all at an engaging, inspiring meeting. With the realities of COVID-19, this year we produced Starbucks’ first virtual shareholder meeting in two weeks.

OUR APPROACH

Touch has produced the Starbucks Annual Meeting of Shareholders each year 
since the mid-1990s. Our challenge every year is to provide the company with
a vivid platform for speaking with shareholders and the media in new engaging
and meaningful ways. From arrival at the venue through the meeting, entertainment, and the elections portions of the agenda, our goal is to ensure that attendees
enjoy an experience that is honest, clear, and enjoyable—as well as the best
possible reflection of all that the Starbucks brand represents to its customers. 

Each year we design a unique approach for executives to present the most compelling details of the areas of the business they are responsible for, designing everything 
from the lobby experience to executive presentations to the stage and sets used to ensure key messages ring true and to bring the meeting to life. Building on the success 
of previous years, our work continues to help Starbucks ensure that their investors 
remain engaged, inspired, and committed to the company’s success.