Activations & Experience Design
Your attendees live and breathe every moment of your event, so craft each one with intention — from the inspirational highs to the thoughtful pauses of reflection. We consider attendees’ learning styles, engaging multiple senses— from sight to sound to touch — and incorporating instances of surprise and delight.
Every moment works together to create a holistic attendee experience, with carefully considered emotional arcs, messaging throughlines, and behavioral outcomes that help measure success. We harness best-in-class tools and technologies to make each experience engaging, compelling, and memorable.
FAQ
Want to know more about activations and experience design? Here’s our FAQ. If these responses don’t satisfy your curiosity, let’s jump on a call.
An activation is any experience or activity designed to engage attendees and drive specific outcomes or behaviors. We produce all types of activations, including immersive galleries, collaborative activities, interactive spaces, live demonstrations, and collaborative networking opportunities. The best activations help brands achieve outcomes tied to their goals or objectives, such as increased brand awareness, high attendee engagement through tactics like gamification, or social media shares.
You need a clear understanding of your WHY—why this event? And why invest in it now? Articulate and align on the answers to these questions to inform a thoughtful exploration of HOW you’ll accomplish your goals.
Another consideration: Understanding your attendees’ mindsets and current perceptions — knowing who they are, how they think and recognizing their lived experience — provides a strategic grounding for any design efforts
Also, have a clear understanding of what success looks like. With so many possible ways to engage and inspire action, knowing what success looks like for this audience at this time, and how that success will be measured, lays the foundation for stakeholder alignment.
People are a catalysts for change. And people sharing a collective moment together can activate a movement. Whether it’s understanding and internalizing a key concept or personally committing to a collective action, event experiences hold the power to change people, communities, organizations, and the world.
