Brooks Running
26.2 Company Meeting
Built to go the distance—together.
For more than a century, Brooks Running has designed high performance footwear, apparel, and accessories for runners worldwide. As the number one brand in the U.S. specialty running market, Brooks has grown significantly while maintaining a closeknit internal culture—reflected in its annual 26.2 Meeting, where more than 700 employees gather to hear key brand and product updates, as well as recognize employees through a dedicated awards segment.
2026 marked the fifth consecutive year Brooks partnered with Touch to produce this flagship internal event as a hybrid experience at Victory Hall in Seattle. This year’s program shifted away from theme-driven storytelling and instead focused squarely on immersing employees in the evolving Brooks brand itself. The agenda shifted from a half-day meeting to a streamlined afternoon session, followed by a celebratory afterparty. This new structure created opportunities to rethink pacing, engagement, and how the brand showed up across in-person and remote touchpoints.
Working closely with the Brooks team, Touch developed a content delivery approach that ensured equal engagement for onsite and remote audiences. The program featured synchronously played videos across seven LED screens and projectors, including a high energy show open video that captured the energy and power of movement. Brand driven creative, curated music pulled from employee driven playlists, and environmental design elements helped transform Victory Hall into a space that felt unmistakably Brooks.
The result was a cohesive narrative that informed, celebrated, and connected employees—reinforcing the company’s brand, culture, and vision for the year ahead.
Victory Hall’s built-in AV infrastructure provided a strong foundation, and Touch expanded on it to create a fully immersive hybrid experience. To address space constraints, the team developed a screen plan that maximized existing displays while adding two supplemental LED towers and four hanging projection screens. This approach increased visual surfaces without sacrificing floor space.
Additional lighting, branded gobos, and a carefully engineered audio environment elevated the brand presence in the room and supported the broadcast. Seamless integration with our digital partner ensured the production delivered a fully live, two-hour program that felt dynamic, polished, and unified across all platforms.
Our partnership with Brooks continues to thrive through open communication, consistent team members, strong creative alignment, and diligent planning in the lead-up to each event. This year’s 26.2 meeting stands as another example of how our collaboration helps bring the Brooks brand to life—whether employees are watching from the front row or from across the globe.
Interdisciplinary Services Included:
