Starbucks
Video Narratives
Telling stories of people to connect, inspire, and delight.
Our team is adept at ensuring your brand voice informs messaging that lands perfectly for your intended audiences – from consumers and investors to partners and the press to current and prospective employees. Our extensive work with Starbucks illustrates how we have deftly and consistently reflected the brand’s unique tone across a wide array of video stories for over 30 years.
Global Barista Challenge
A Starbucks tradition, honoring the craft of their partners, stepped onto a grand stage in the first ever Global Barista Championship in Las Vegas. Touch was there to capture every moment – from pre-event competitor spotlight features, a teaser campaign, daily recap sizzles of the competition, and the video below, highlighting the spirit of the event and the camaraderie of the baristas.
Starbucks College Achievement Plan
In partnership with Arizona State University, Starbucks offers a tuition-free college program to all its employees. Since 2018, we have documented every graduation, capturing both the celebration and heartfelt stories from graduates – stories that speak to the greater Starbucks culture and their investment in their employees.
Investor Day Show Open
In his first presentation to investors, former CEO, Laxman Narasimhan, wanted to kick off the event with a reminder of the history, the strength and global reach of the Starbucks brand. Touch worked closely with him and his team to create a video that did just that.
Our storytelling partnership
As with every video, we begin by working with our clients to define the key audience takeaway, and we build our creative and narrative structure from there, ensuring the audience feels the Starbucks culture come alive in every frame.
Interdisciplinary Services Included: