UCLA Health + Touch
To help you get a better sense of how Touch might be able to help UCLA Health, we pulled together a collection of projects we’ve delivered in the past that we think might inspire you.
Three areas of focus emerged from our conversation:
- Leadership Experiences: How well aligned is your leadership across UCLA Health? And would the extended leadership team benefit from a strategy and leadership convening or conference to build cohesion and activate the right next actions across the organization?
- Brand Extensions and Brand Launches: A great brand platform often needs support beyond the agency that built it. Rolling it out consistently across an organization as large and complex as UCLA Health is a creative and production challenge, and it’s also an operational one. That’s a different skill set from building the brand itself.
- Internal Strategy and Culture Building: Unifying large, complex organizations like UCLA Health is one of our specialties. From 500 leaders at Advocate Health to 14,000 store managers at Starbucks, we find the strategic and cultural insights that turn company events into culture-shifting moments that truly bring teams together.
The work below provide some examples of how we’ve helped Starbucks, ADM, the Gates Foundation, and Kaiser Permanente create experiences and content across each area. And all of them had dramatic impacts on the companies and their teams.
We’d love the opportunity to help UCLA Health make more meaningful progress with implementing brand consistency across its ecosystem and building its internal culture through leadership and strategy-focused events. We’d love to work with you.
Starbucks
For 30 years, Touch has created Leadership Experiences for Starbucks to tell its story of coffee and human connection—bringing coffeehouse leaders together to link the company’s mission to their role as store and community leaders. From individual reflection to small-group dialog to a coffee tasting of 10,000+ collective sips, Touch creates immersive experiences that inspire this audience to connect with that mission and lead with humanity, building the next generation of Starbucks leadership.
ADM
ADM has built a powerful new brand and guidelines to go with it. But because their guidelines were created for 2D applications, they didn’t inspire brand-forward 3D experiences. Touch helped ADM define the brand’s 3D design principles and created a look book for design teams and vendor partners to explore the brand’s experiential potential. From events and tradeshows to corporate environments and displays, we’re helping ADM ensure consistent execution, without constraining creativity.
Gates Foundation
For over seven years, Touch worked with the Gates Foundation and their post-secondary success grantees to support a community doing the hard work of institutional transformation and more equitable student success—helping change happen faster and more effectively. In addition to collateral, website design, and video stories, Touch produced eight convenings between 2015 and 2022, bringing groups of up to 500 leaders together to connect, learn, and support the collective effort.
Kaiser Permanente
In 2016, SYPartners was working with Kaiser on some organizational change initiatives, which included an event for ~400 leaders from across the organization. Touch was engaged to bring the physical spaces to life in ways that oriented attendees to their individual story, aligned them with the organizations vision, and inspired a deep commitment to the shared work ahead.
Feel free to look around at some of the other experiences we’ve created for our clients. And let us know when we can setup some time to talk further. Thank you, Marc!