STANLEY
Global Celebration
Stanley 1913 is celebrated for its durable food gear and drinkware, including its iconic Quencher tumblers.
The brand has a storied history spanning more than 100 years, with a continued dedication to invention, innovation, and inspiration. Stanley has evolved to meet consumer needs through creative colorways and bold collaborations, helping solidify its status as a global lifestyle brand.
To honor this success and over 100 years in business, Stanley hosted its first-ever global celebration with the theme “You x Stanley,” representing the collaboration between the brand and its employees around the world.
The event spanned 24 hours across four cities—Shanghai, Amsterdam, Rio, and Seattle—and featured real-time photography and employee shoutouts cascading from one celebration to the next.
Touch partnered with Stanley 1913 to create a connected and cohesive experience across event locations; bringing this first-of-its-kind event to life on a compressed timeline. Coordinating across time zones and continents, we delivered an experience that honored employees, fostered connection, and reflected Stanley 1913’s storied legacy and global brand longevity.
Four global locations – One global event
This event was a showcase of how to ensure disparate audiences, separated by time zones and geography, all experienced a culturally relevant event.
